Adobe Marketo Architect Master Dumps

Exam Title: Adobe Marketo Architect Master

Certification Name: Adobe Marketo Architect 

Exam Code: AD0-E560

Total Questions: 55

Last Updated:


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Exam Details 

  • Prerequisite: Active (not expired) Adobe Marketo Engage Business Practitioner Expert Certification
  • Level: Master (3-5 years’ experience)
  • Practitioner certification
  • Passing Score: 32/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access)
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E560

Course Outline

Section 1: Project Leadership (16%)

  • Given a case study, identify the right stakeholders
  • Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
  • Given a modified process, determine who needs enablement and efficient enablement rollout plan
  • Evaluate an audit and recommend priorities and timeline

Section 2: Marketo Engage Architecture Design (48%)

  • Gather requirements/needs and recommend a lead management and lifecycle design
  • Review an existing implementation and provide findings
  • Given a business need, identify the different behaviors for scoring
  • Review an existing implementation, recommend actions to scale campaign execution
  • Outline an operational procedure for lead routing multiple countries
  • Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance
  • Identify the different types of integrations and when to use them
  • Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements
  • Appraise a set of requirements and recommend an approach to campaign logic

Section 3: Reporting and Attribution (20%)

  • Given a model to review, explain the concept of detours in the lifecycle modeler
  • Given an online advertising or organic social or content, recommend an approach for reporting
  • Illustrate how to validate Marketo Engage reporting in tracking lifecycle changes
  • Identify metrics to use in a given report type
  • Identify how to track multi-channel attribution to evaluate ROI
  • Identify and describe the pros and cons of different attribution models
  • Given a business requirement, describe the effects of channel set up to reporting

Section 4: Advanced Operations (16%)

  • Given a scenario, identify appropriate steps to improve management or governance
  • Given a set of requirements, recommend an efficient data schema
  • Evaluate a customer’s implementation and recommend actions to improve deliverability
  • Evaluate a customer’s implementation and recommend actions to improve administration management
  • Gather information about a client’s implementation and recommend security practices
  • Explain the applicability of workspace and partitions for a given scenario

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Frequently Asked Questions

What are the requirements to take the exam?

  • A current certification as an Marketo Engage Business Practitioner Certified Expert
  • At least five years of experience preferably with multiple instances of Marketo Engage
  • An understanding of the business impact and effectively explain/communicate their solution to the stakeholders (technical and non-technical) at different levels
  • The ability to conceptualize a solution and translate to a Marketo Engage architecture, understand the business processes impacted by integration
  • Familiarity with the principles of architecting an instance

What tools and technology do I need to learn for the exam?

  • Adobe Marketo Engage features, functionality, and apps
  • Database systems
  • API connectivity
  • CRM platform
  • Marketing technology platforms

How many attempts can I take to pass the Adobe Marketo Architect exam?

To obtain or keep your Adobe Certified status, you’ll need to pass the most recent certification exam by retaking it. It is recommended that you allow sufficient time to account for potential retakes before your certification expires. For candidates who fail the Adobe certification exam on their first attempt, they must wait at least 24 hours before attempting it again. If they fail on the second or any subsequent attempt, a waiting period of 14 calendar days is required before they can retake the exam. Each attempt incurs a separate exam fee.

What languages are available for the exam?

You can take the exam in English. 

How can I renew my certification?

You can renew your certification by the following two steps:

  • Take the regular certification exam
  • Take the renewal exam–a shorter exam that focuses on the newest solution capabilities as well as the things you already know.

What is the cost to renew the exam?

The exam renewal is completely free of cost.

What is the cost of the dumps?

The cost of the dumps is $28. However, the cost of the dumps is subject to changes. 

Can anyone take the Adobe Marketo Architect exam?

This is not an entry level exam. It is an expert level exam which requires you to have 3-5 years of relevant experience. 

How is this exam helpful for my career?

Adobe Marketo Architect exam helps you to secure a job and earn market recognition. 


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