Designed for Marketing Aspirants: Salesforce Marketing Cloud Certifications

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6 Great Marketing Cloud Certifications from Salesforce

Salesforce Marketing Cloud Credentials is an outstanding opportunity for candidates who want to make their career in the field of cloud marketing. This collection of 6 independent certifications contains learning topics that are sufficient to provide advanced and trending marketing skills. These certifications have created a wide career scope. Salesforce is globally-recognized and inculcates exceptional skills in candidates. These skills help them to resolve marketing dilemmas, create the best marketing plans, promote the products and develop strong customer relationships.

This blog deals with all Marketing Credentials offered by Salesforce. It will help you to choose the most suitable marketing certification that matches your caliber and interest.

1. Salesforce Marketing Cloud Administrator

About the exam

  • Exam Code: CRT:250
  • Level: Beginner 
  • Number of Questions: 60 
  • Type of Questions: Multiple-choice questions 
  • Exam time: 105 minutes
  • Passing score: 67%
  • Registration fee: USD 200+ tax
  • Retake fee: USD 100+ tax
  • Delivery options: Online proctored exam or onsite proctored testing 
  • Prerequisite: None
  • Experience required: 3-6 months 

Course Outline

Domain Weightage
Digital Marketing Proficiency 13%
Subscriber Data Management 18%
Setup 38%
Maintenance 15%

CLICK HERE:  TO GET EXAM GUIDE 

Roles of a Salesforce Marketing Cloud Administrator

  • Configuration of marketing products 
  • Knowledge about data structure in subscriber data management
  • Ability to navigate Setup
  • Troubleshoot account configuration and user requests

Read more: Salesforce admin certification worth

2. Salesforce Certified Marketing Cloud Consultant

About the exam

  • Exam Code: Marketing Cloud Consultant
  • Level: Senior 
  • Number of Questions: 60 
  • Type of Questions: Multiple-choice questions 
  • Exam time: 105 minutes
  • Passing score: 67%
  • Registration fee: USD 200+ tax
  • Retake fee: USD 100+ tax
  • Delivery options: Online proctored exam or onsite proctored testing 
  • Prerequisite: Salesforce Certified Marketing Cloud Administrator credential
  • Experience required: 6+ months

Course Outline

Domain Weightage
Discovery and Architecture 16%
Integration 20%
Account Configuration 12%
Automation 20%
Data Modeling and Management 21%
Messaging 11%

Roles of a Salesforce Certified Marketing Cloud Consultant

  • Ability to implement Marketing Cloud 
  • Design and execute the best campaign
  • Create custom solutions for customers 
  • Meet customer business requirements
  • Maintain long-term customer success

Read more: 11 most Aspiring Salesforce consultant certifications

3. Salesforce Marketing Cloud Developer

About the exam

  • Level: Senior 
  • Number of Questions: 60 
  • Type of Questions: Multiple-choice questions 
  • Exam time: 105 minutes
  • Passing score: 63%
  • Registration fee: USD 200+ tax
  • Retake fee: USD 100+ tax
  • Delivery options: Online proctored exam or onsite proctored testing 
  • Prerequisite: Salesforce Certified Marketing Cloud Email Specialist credential
  • Experience required: 1 year

Course Outline

Domain Weightage
Data Modeling 14%
Programmatic Languages 35%
API 22%
Data Management 22%
Security 7%

Roles of a Salesforce Marketing Cloud Developer

  • Ability to develop unique marketing assets 
  • Create landing pages, emails, CSS, HTML, AMP script
  • Experienced in SQL 
  • Ability to use Marketing Cloud APIs

Read more: Market Value of Salesforce Certifications in Recent times

4. Salesforce Marketing Cloud Email Specialist

About the exam

  • Exam Code: Marketing Cloud Email Specialist
  • Level: Intermediate
  • Number of Questions: 60 
  • Type of Questions: Multiple-choice questions 
  • Exam time: 90 minutes
  • Passing score: 67%
  • Registration fee: USD 200+ tax
  • Retake fee: USD 100+ tax
  • Delivery options: Online proctored exam or onsite proctored testing 
  • Prerequisite: None required; MKT 101 course attendance is highly recommended.
  • Experience required: 6 months

Course Outline

Domain Weightage
Email Marketing Best Practices 10%
Content Creation and Delivery 24%
Marketing Automation 26%
Subscriber and Data Management 26%
Insights and Analytics 14%

Click Here : FOR EXAM GUIDE 

Roles of a Salesforce Marketing Cloud Email Specialist

  • Ability to create content, subscriber and data management 
  • Ability to deliver and make analytics in Marketing Cloud Email application
  • Capable of using Email Studio, Content Builder, Journey Builder and Einstein features
  • Skills in email marketing, data management and report generation

Read more: 35 Best Salesforce certifications

5. Salesforce Certified Pardot Consultant

About the exam

  • Level: Intermediate 
  • Number of Questions: 60 
  • Type of Questions: Multiple-choice questions 
  • Exam time: 105 minutes
  • Passing score: 68%
  • Registration fee: USD 200+ tax
  • Retake fee: USD 100+ tax
  • Delivery options: Online proctored exam or onsite proctored testing 
  • Prerequisite: Salesforce Pardot Specialist credential
  • Experience required: 1 year

Course Outline

Domain Weightage
Evaluation 17%
Account Configuration 20%
Automating Business Processes 17%
Email Marketing 10%
Lead Management 14%
Personalizing the Prospect Experience 8%
Reporting, Metrics & Analytics 11%
Salesforce Engage 3%

Roles of a Salesforce Certified Pardot Consultant

  • Ability to implement the Pardot application 
  • Design and deploy Pardot solutions using Pardot features
  • Maintain long-term customer relationship

All you need to know about Salesforce ADM-201 exam

6. Salesforce Certified Pardot Specialist

About the exam

  • Exam Code: Essentials of Pardot for Digital Marketers
  • Level: Beginner
  • Number of Questions: 60 
  • Type of Questions: Multiple-choice questions 
  • Exam time: 90 minutes
  • Passing score: 72%
  • Registration fee: USD 200+ tax
  • Retake fee: USD 100+ tax
  • Delivery options: Online proctored exam or onsite proctored testing 
  • Prerequisite: None required; course attendance is highly recommended.
  • Experience required: 6-12 months

Course Outline

Domain Weightage
Visitors and Prospects 8%
Administration 11%
Pardot Forms, Form Handlers and Landing Pages 20%
Lead Management 24%
Email Marketing 20%
Engagement Studio 17%

Roles of a Salesforce Certified Pardot Specialist

  • Design and deploy marketing campaign through Pardot
  • Create strategies for email marketing and lead-generation
  • Create reports and utilize them to make reliable marketing decision

Read more: How much Salesforce certifications cost?

Preparation for Salesforce Marketing Cloud Certification

We would organize the best and most reliable study resources to prepare Salesforce Marketing Cloud Certifications. Follow these steps to get the best exam preparation:

  1. Study the Salesforce Marketing Study guide. You must clearly understand the requirements to gain the Salesforce Marketing Cloud credential.
  2. Prepare through the notes, study material and tips that contain all the material to study for the Salesforce Marketing exam. Make sure that you do not leave any concept unlearnt. Mark the topics which you have prepared. 
  3. Once you are done with learning, you need to practice the concepts. Practicing your concepts will give you a clear understanding of all the concepts you have mastered and those which need more attention. 

Does Salesforce Marketing Cloud Certified get a high Salary?

Before you take Salesforce marketing cloud certification, an important question that arises in your mind is how much you can earn through this certification. 

You might be encouraged to know that a good, market-competitive salary is offered to a Salesforce Marketing Cloud certified. Their salary starts from $60,000 per year and can elevate up to $170,000 per year. Their average yearly income is about $100,000. A great boost in salary has been seen for the candidates who develop skills and expertise to use Salesforce to increase the market demand for products and create strong customer- relationships.

Read more: 9 Salesforce certifications for rewarding profession

Final Thoughts…

Finally comes the time to decide which of the six certifications you need to take from the series. Well, it is relieving to know that you can take the certifications in any order. You can take any certification according to the job requirements and skills needed. Some candidates try to encompass all the marketing skills by attaining a complete series of Salesforce Marketing Cloud Certifications. What matters next is how you prepare for your chosen certification. Preparing from the most authentic and genuine study resources would be best. Practicing your concepts is equally important for exam success.

Frequently Asked Questions

All the certifications of Salesforce Marketing Cloud require attentive study and practical training. However, Salesforce Marketing Cloud Developer is the most technical exam to attempt. Moreover, the prerequisites to take this exam make it way harder than the other Salesforce Marketing Cloud certifications.

Skills needed for Salesforce Marketing Cloud are:

  • Working knowledge of SQL.
  • Understanding of Agile practices and associated tools (Jira/Azure DevOps or similar)
  • Experience in front-end development (HTML, CSS, JavaScript)
  • Back-end development with Node. Js.
  • Experience with API integrations (REST/SOAP)

Coding is not required for Salesforce Marketing Cloud. You don’t need to have an IT background to gain this certification. Any candidate can attempt these certifications. However, prior to gaining any Salesforce Marketing certification, the required knowledge must be attained.

It takes about 5 weeks to learn Salesforce Marketing Cloud credentials. For some candidates, it takes more time -6 weeks- while others may complete it a bit earlier, in about 4 weeks. It would help if you studied hard to practically learn all the exam topics.

The language used in Salesforce Marketing Cloud is AMPscript. It is used in landing pages, SMS, push messages, and email.

You can learn Salesforce Marketing Cloud through various online resources. Trailhead provides the study material to learn Salesforce credentials. It contains notes and quizzes that help to grasp the concepts easily. 

Yes, Salesforce Marketing certifications expire if you do not keep them updated. To protect your certification from expiry, it is important that you take 1 module per year. If you fail to maintain your certification, it will expire and you will have to retake the exam.

Salesforce Marketing Cloud certifications are undoubtedly the best certifications if you wish to make your career in cloud marketing. They have the most precise course to develop great marketing skills which employers favor. You have a very high chance of getting a great job opportunity.

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